Bookeen has been launching E-Readers in Europe for three years with various offerings such as the Orizon or the Opus E-Reader. The company has been issuing new videos during the last year demonstrating many new technologies within the E-Reader segment. One of the best was the seamless web browsing and playing high frame-rate video using e-ink, which up to date has not been schieved by anybody else. This week the company announced on its blog that they will be releasing the Cybook Odyssey E-Reader in Europe in the next few weeks, which comes right after Amazon announcing the new Kindle E-Reader
The Cybook Odyssey will feature a six inch e-ink pearl display that is fully touchscreen. It is running on a 800 MHZ Cortex A8 processor, adding to the enhanced speed of the device.
Bookeen is hyping a new E-Reader technology that it developed to contribute to a better reader experience. It is called HSIS and is not widely known so far, which might come across as a barrier consumers need to be educated about it.
The rumour right now is that the device may use the same IR technology found in the Kobo Touch and Sony PRS-T1. The price for the E-Reader device is more than competitive, which is a good choice as the Kindle has further dropped in price after the recent Kindle Fire tablet announcement.
The bottom line for this device is that it will have difficulties getting a food in the door with all the hype around the Kindle and IPad. Bookeen´s only hope must be that due to innovation coming so rapidly the market will grow accordingly and leave some space for them as well.
Overall a solid device, with lots of specs to outshine the Kindle. However, with no direct connection to a book store (which is how Amazon makes money), we don´t see the best earning potential for this company.