Barnes & Noble NOOK Reader (color)
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Here we go:
Barnes & Noble is trying to outperfom the Kindle competition by upgrading their Nook, which is now boosting a full color display and some other new features. We will have a list of features below but the main question we have is B&N was able to put a stop to some of the negative things that were mentioned in the “Normal” Nook review, such as multiple shut-downs of the device for no apparent reason or the lack of costumer service. As there are no comments on this from B&N (please point us into the right direction if you know of one), we will assume that they will try harder on the new generation of the Nook.
Anyway, here are the features. Our favorite feature is the ability to slide through children books, which is something you will love if you have a little version of yourself at home. Unfortunatly they also tend to love to play with electronics, so maybe get a plastic casing… 
VividView™ Color Touchscreen
Reading is more amazing than ever on our stunning 7-inch VividView™ Color Touchscreen. NOOKcolor uses best-in-class technology to display more than 16 million colors and an extra wide viewing angle for personal or shared reading.
Over 2 Million Books
You’ll never be without something wonderful to read. NOOKcolor offers the largest selection of titles with new ones arriving every day. One million FREE books are ready for instant download and you can sample books FREE before you buy. Most titles are $9.99 or less and are ready to read in just seconds.
Stories Come to Life
For the first time, enjoy hundreds of kids’ picture books with our state-of-the-art NOOK kids reading experience. Exclusive Alive Touch™ technology lets your child interact with words and pictures, easily find a favorite story, even have it read aloud. Enjoy classic favorites and the most popular new releases.
Exclusive LendMe™ Technology
Swapping books with friends has always been a big part of reading and NOOKcolor makes it even easier and more fun to do. For the first time on NOOKcolor, Barnes & Noble’s exclusive LendMe™ App lets you lend AND borrow favorite books from friends – all with just a few simple touches.
Share and Recommend Reading with NOOKfriends™
NOOKcolor is the most well connected, social reading device ever built. NOOKfriends™ makes it easy to share and recommend reading as well as pass along favorite lines to your friends through Facebook® or Twitter™.
NOOK Keeps Your Place
When you take a break from your book, a virtual bookmark remembers just where you left off, so you can dive right back into your reading on any computer or mobile device ewith our free NOOKapp, including iPad™, iPhone®, iPod Touch®, Android™ smartphones, and Windows-based PCs, notebooks, or laptops.
Surf the Web
On-the-go web access is easy with NOOKcolor’s built-in Wi-Fi® connection. Check your email or visit your favorite websites. NOOKcolor goes beyond reading and helps you stay connected.
Read in Style
A full range of high-quality accessories to enhance your NOOKcolor experience. Covers, crafted of materials from European bookcloth to full-grain Italian leather are designed to protect your NOOKcolor while making it easy to access. Essentials like screen protectors, car adapters, headphones and power kits help you enjoy NOOKcolor’s outstanding features.
NOOKbook Personal Shopping™
Our knowledgeable booksellers will provide recommendations for you based on books and authors you like, through our exclusive NOOKbook Personal Shopping™, so you’ll always have a great book to enjoy.
Let us know what you think in the comments or ask your questions in the Forum
Join the forum discussion on this post - (1) PostsRelated Reviews:
Reviews (10)
Daniel Herbert
November 1st, 2010 at 3:19 pm
To be totally honest I am not sure if the color screen really ads something, as Reading is not better or worse because you have color or not. What counts is the resolution and this, as I see it, has not changed. Also you mention rightly that B&N did not do too well on the consumer service side, so they really need to step up in order to deliver this time.
However from the device alone I think the Nook is one of the best for that kind of money.
Katharina
November 1st, 2010 at 3:21 pm
I agree with the poster above me, the device was very good before (at least from experience and I had one for around a year now), but the service level is just not even close to Amazon.
Susan S
November 2nd, 2010 at 5:21 pm
Having owned both a Kindle 2 and a Nook, I can safely say that the Nook has been the more dependable device. Amazon was quick to send a replacement for the Kindle when the display failed, but the replacement wouldn’t power up. We received a third Kindle, but were charged full price for it. I can’t recommend Amazon service for those kinds of mistakes. Barnes and Noble has been flawless with the way they tutored my husband on usage of the Nook. I’m about to gift the Kindle to a relative, and buy a Nook color!
Camilla F
January 1st, 2011 at 1:23 am
I love my new color nook and the color is good for me as I read magazines on it too. I have borrowed ebooks from my local library and am very happy about that.
I needed some support so I went to the B& N website and emailed for help and had a response with in a couple of hours that answered my question.
I would recommend it to anyone looking for an e-reader.
Lou Anna C
January 19th, 2011 at 9:58 pm
Here is my problem….the device I used at the store is great. Wanted to order one. I have been the line with customer service for 23 minutes. They are telling me the order was declined, then the system is backed up by more than 3 weeks and their solution was to create another account and attempt to download the book again? If the server is already backed up then it makes no sense to make another account and order the book again to clog up the server even more….or am I crazy? Why in the world would it work for an account created today when it wouldn’t work for an account created 3 weeks ago? Won’t the same clog happen only worse??? I want the device but not the headaches of customer service persons who dont’ have a clue.
John G
February 14th, 2011 at 4:08 pm
I’ve had my Nookcolor for a month and a half now, and it’s been a joy to use! The web browser is excellent, the games are addictive, Pandora is a nice bonus. But of course the book reading is the most important part, and that’s been the best of all (I did think after a couple of weeks that I might have gotten a defective nook because it started turning pages at random, but then I discovered that I just needed to give the screen a quick wipe with a clean cloth every coupday or two — voila! No more phantom page turning). Two things I’d say in response to negative issues posted here: The $ value is actually great for a minitablet (you can officially forget about the overpriced ipad) — if all you want is a dedicated ereader, then you can find cheaper alternatives. Also, if you need great customer service, go to your local B&N store! When I had a question, I got incredible, hands-on service from an employee in the store — no awkward, confusing telephone conversations (sorry Amazon) or long hold times. My only complaint about Nookcolor: B&N needs to stop delaying and open an app store already!!
Catherine
March 21st, 2011 at 12:51 am
I have a wifi nook and I just purchased the nook color,I love the nook color and do agree with the above writer B&N needs more apps.The regular nook battery does not last me more than 4-5 days and is a little heavy for me when reading in bed,I wish I had purchased the kindle for a ereader.
Customer service on phone and in store has been great (replaced battery).
Susan
April 21st, 2011 at 7:47 am
Hi -
I don’t own one of these yet, but I have spoken with Customer Service. I had several technical questions and compatibility questions. Customer Service was wonderful. I could not have asked for more prompt or caring service. So whatever the customer service issues had been, they seem to be gone now. They even have a separate line just for NOOK Color issues.
Linda
May 12th, 2011 at 10:47 pm
I enjoyed my Nook, I Love my NookColor, mostly for the magazines and vivid colored pictures in them or of the covers of books. The reading is about the same in my mind between the two, though the backlit nookcolor allows me to read in bed at night with out a nightlight needed. Being able to check my email, facebook, and randomly surf the web has also been a benefit. LOVE the lend me app and being able to see what my friends have out there available to lend over asking. I really can’t say anything negative about it, I have had no bad experiences with it and hope I don’t.
Simon
July 30th, 2011 at 6:03 am
Hi, I am comparing available e-readers and the Barnes & Noble NOOK Reader (colour) has caught my attention. I live in South Australia, Australia..you know, the land down under and I am wondering if this device is available here in Oz. If yes, where can I purchase one from?
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