Amazon finally unveiled their answer to the Ipad craze, officially demonstrating their new tablet, called the Amazon Kindle Fire. Here are our first impressions and a proper review of the device. Is it a real Ipad killer?
First of all the answer is: No. Even though the the price is way below what the Ipad currently costs, the type of functionality the Kindle Fire delivers is not as sophisticated as the the Ipad. It’s a 7-inch screen with a highly modified Android system running beneath it, up to the point where you will not even notice the typical Android characteristics. The good news is that the Kindle Fire is highly integrated with everything you have ever used Amazon for, so playing movies, songs and reading books on it is as easy as with every Kindle.
Inside the Kindle Fire, a Texas Instruments dual core processor powers the Android 2.3 OS, though there’s almost no evidence that it’s in any way related to any other Android device.
Its home screen looks like a bookshelf, with access to recently accessed content and Apps (books, movies and music) and another shelf to pin favorites or frequently used items. At the top of the screen of the Kindle Fire is a search and menu access to Newsstand (for magazines), books, music, movies, apps and docs.
The Kindle Fire, which from this date onwards, will arrive pre-registered and filled with access to all of your Amazon content, much of which may reside in the cloud. Unlike Apple’s iCloud service, there is no limit to the amount of content Amazon will store for you or how long they will store if for you. Perhaps this is because you’re simply accessing your content from Amazon’s vast cloud-library of ebooks, movies, TV shows and music. It’s not as if the cloud needs one copy of each piece of content per user.
The Fire’s 7-inch screen supports 16 million colors and from our vantage point, the screen looked great and responsive. It supports multi-touch, but only up to two fingers. Battery life is up to eight hours.
There is no camera or microphone, so chat or video conferences are not possible.
The thing that is most obvious from the start of using the Kindle Fire is the fact that everything is just a click away. The reason for this is the excellent integration of Amazon one-click payment and the even better integration of Amazon Prime, which comes as a 30 day trial to all newly purchases Kindle Fire devices. Amazon Prime allows users unlimited Video and Audio consumption, and we promise you you will be hooked.
The Kindle Fire however is everything we expected, a highly competitive media consumption device. And if you are a regular Amazon user, this might be just the thing for you! If you are looking for a browsing device or an internet tablet, we think the Ipad might just be a bit ahead. Overall, the Kindle Fire however will appeal to many more users than the Ipad, and the price is absolutely alright for what the Kindle Fire delivers.
Value for Money